May 1, 2008

If You're Bored at Work Today...

Check out the digital writing project that Penguin UK has created, We Tell Stories, a kind of chose-your-own-adventure feature for some of their authors' work. As for it's entertainment value, I was thoroughly amused for about ten minutes, but it's an interesting way to highlight these books and to draw people to the Penguin site. And speaking of using media to market literature, I've noticed it's becoming more common to see "trailers" for novels. I'd be interested to hear what people think about this trend, if book marketing folks are just getting up to speed, or if using promotional tools originally meant for films and online games somehow signifies a step in the wrong direction.

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